What You Will Learn:

• Introduction to PPC Advertising: Understand the basics of pay-per-click marketing and its role in digital strategy.
• Google Ads: Learn to create and optimize search, display, and shopping ads.
• Facebook Ads: Master Facebook and Instagram advertising with audience targeting and creative optimization.
• Keyword Research for PPC: Discover tools and strategies to find high-performing keywords for ads.
• Ad Copywriting: Write compelling, high-converting ad copy that grabs attention and drives clicks.
• Bidding Strategies: Learn manual vs. automated bidding techniques to get the most out of your budget.
• Audience Targeting: Understand how to target specific demographics, interests, and behaviors on various platforms.
• Conversion Tracking: Set up Google Analytics and Facebook Pixel to track campaign performance and conversions.
• Landing Page Optimization: Optimize landing pages to increase conversions and reduce ad costs.
• Remarketing Strategies: Learn to re-engage users who have interacted with your site or previous ads.
• Budget Management: Understand how to allocate and manage your ad spend for maximum ROI.

Why Choose CWS Academy?

• Expert-Led Training: Learn from PPC professionals with years of experience in running successful ad campaigns.
• Real-World Projects: Work on live campaigns and develop hands-on skills with top PPC platforms.
• Flexible Learning: Study online or offline based on your availability and pace.
• Up-to-Date Curriculum: Stay current with the latest PPC trends and platform updates.
• Career-Focused Skills: Build a skill set that's highly valued in digital marketing, e-commerce, and startup environments.

Get ahead in digital marketing with CWS Academy’s PPC Course. Learn how to run successful ad campaigns on Google, Facebook, and beyond while driving high-quality traffic to your website. Enroll today and boost your paid marketing expertise!